The headshot. It’s the single most important marketing tool for an actor, and it’s amazing how many people do it wrong just to cut a few corners. Actors, it’s time to take it more seriously. Your headshot is your calling card. A nice color 8x10 of your face, from which people will hire you, and you will make lots of money for them. It will be sent out and emailed to tons of casting directors and agents, who see hundreds of these every day, on their desk and on their computer. If your headshot is bad, you look bad. You want to be seen as a pro, not an amateur, so the way you present yourself in your picture is everything.